Your email open rates hover around 20%. That means most of your patients never see your clinic updates, health tips, or event invites.
Meanwhile, text messages get opened 98% of the time. Most people read them within three minutes.
For integrative and functional medicine practices using Cerbo, this gap is a big deal. Your patients want to learn. They want to join your webinars, buy your new supplements, and book that detox program. But they can't act on what they never see.
Broadcast messaging for Cerbo through Curogram solves this problem. It lets you send bulk medical SMS for integrative care to your entire patient base in seconds. Think office closure alerts, flu shot reminders, or a flash sale on your online store. One message reaches everyone who needs it.
This is not the same as one-to-one texting. One-to-one is reactive. A patient texts you, and you reply. Broadcast is proactive. You reach out first, on your terms, when timing matters most.
Imagine a same-day cancel opens a 90-minute slot with your top provider. Instead of calling down your waitlist one by one, you send a single text. Five minutes later, that slot is filled.
Or picture flu season starting early. You send one message about your vaccine clinic. Within an hour, your schedule fills up for the week.
This is what broadcast messaging does for Cerbo practices. It turns your patient list into an engaged community. It helps you automate healthcare alerts, fill schedule gaps, and grow revenue without adding staff hours.
In this guide, you will learn why email falls short, how to segment your Cerbo patient groups, and the exact ways bulk SMS drives real results for your practice.
Your patients signed up for your email list with good intentions. They wanted updates. They wanted to learn about hormone health, gut healing, and stress relief. But most of them never read what you send. This is not their fault. Their inbox is a war zone:
Most medical practice emails see open rates between 15% and 25%. This means for every 100 patients on your list, only 15 to 25 will even glance at your message. The rest scroll past or never open it at all.
For routine updates, this might feel fine. But think about urgent news. You need to close the office due to weather. You have three open slots today after last-minute cancels. A key staff member is out and patients need to reschedule.
You send an email. But 75 to 80 of your patients miss it. Now your phone rings nonstop with confused patients showing up or calling to ask what happened.
Functional and integrative clinics rely on ongoing patient education. You teach patients about root causes, lifestyle changes, and long-term healing. When 80% of your audience misses these messages, your expertise stays trapped in an unread inbox.
Email filters have gotten aggressive. Messages about supplements, health protocols, or wellness offers often get flagged. Your carefully written content about B12 shots or detox programs lands in spam or promotions tabs.
You spend hours writing helpful content. The email platform says it sent. But your patients never see it because a filter decided your message looked like marketing.
This is a big problem for functional medicine practice marketing. Your best educational content goes to waste. Patients who want to learn about their thyroid or adrenal health never get the chance.
Even patients who want your emails may not find them. They check their inbox, see nothing from you, and assume you have not reached out. The connection fades.
Patient portals have the same issue. They hold test results, messages, and health records. But patients must remember to log in, find their password, and navigate the system.
Most patients forget. A portal is passive. It sits and waits for the patient to take action. This works for some tasks, but it fails for time-sensitive updates or community-wide outreach.
You post an announcement about a new group coaching program. It lives in the portal. But how many patients will log in this week to see it? Maybe a handful. The rest will never know it exists.
Compare this to a text message: It arrives on the device your patient carries everywhere. It makes a sound or shows a preview. The patient reads it within minutes, often seconds.
Broadcast SMS is active. It meets patients where they already are. It does not wait for them to come to you.
When traditional outreach fails, your practice loses in three ways:
You lose revenue. Empty slots from last-minute cancels stay empty because your waitlist patients never saw your message in time.
You lose engagement. Patients who want to join your programs or buy from your dispensary never learn about them.
You lose trust. Patients feel out of the loop. They hear about your flu shot clinic from a friend instead of from you. They wonder if you forgot about them.
MD-HQ mass patient texting through Curogram changes this. It bypasses the spam folder, the cluttered inbox, and the forgotten portal login. It puts your message in the palm of every patient's hand, right when they need it.
Sending one message to every single patient sounds simple. But smart broadcast messaging works better when you target the right people with the right message.
Curogram's broadcast tool for Cerbo lets you slice your patient list into focused groups. This keeps your texts relevant. Relevant texts get action. Irrelevant texts lead to opt-outs.
Curogram pulls your patient data directly from MD-HQ. You do not need to export lists, upload files, or copy names by hand. The sync happens on its own, so your contact list stays current.
When a new patient signs up in Cerbo, they appear in Curogram. When a patient updates their phone number, the change flows through. This saves hours of manual data entry each week.
You can create groups based on many factors. Appointment history is one option. Patients who came in during the last 90 days form one group. Patients you have not seen in a year form another.
Age also works. Send pediatric flu shot reminders to parents of young children. Send bone health tips to patients over 50.
Clinical tags offer the most power. Cerbo lets you tag patients by condition, program, or treatment type. These tags sync to Curogram and become your targeting tools.
Imagine you run a thyroid optimization program. You have 150 patients tagged as thyroid patients in Cerbo. You come across a new study about selenium and thyroid health.
Instead of emailing everyone or posting to your portal, you send a text to just those 150 patients. The message links to a short blog post you wrote about the study.
These patients care about thyroid health. The message feels personal and useful. They click, they read, they engage. Some book follow-up visits to discuss next steps.
This is patient education via text Cerbo in action. You deliver targeted knowledge to people who want it.
Now, think about your weight loss program members. You have 80 patients enrolled. Your dispensary just stocked a new protein powder perfect for their goals. You send a text with a link to your online store.
Those 80 patients see an offer that matches their interests. Your click rate jumps. Your dispensary revenue grows.
Compare this to sending the same protein powder message to your entire list. Patients with no interest in weight loss feel annoyed. Some opt out. Your message-to-noise ratio drops.
Condition-specific texting keeps engagement high and opt-outs low.
Last-minute cancels cost your practice real money. A 60 or 90-minute slot with a senior provider might bill at $300 or more. When it goes unfilled, that revenue vanishes.
Old-school phone trees take forever. Your staff calls patient after patient. Most do not answer. Voicemails go unheard. By the time someone responds, the slot may already be past.
Broadcast messaging flips this script. You create a waitlist group in Curogram. These are patients who asked to be notified about openings.
When a slot opens, you send one text to the entire waitlist. The message says: "We have a 2 PM opening today with Dr. Smith. Reply YES to claim it." Within minutes, replies come in. You fill the slot fast. Revenue stays on the books.
This works because texting is instant. Patients see the message on their lock screen. They reply with a quick thumbs up or YES. No phone tag, no back-and-forth, no lost income.
For Cerbo practices with high-demand providers, waitlist mobilization alone can pay for your texting platform many times over each month.
Broadcast messaging is not just about sending alerts. It is a growth engine. Used well, it fills your schedule, moves products, and builds deeper ties with your patient community.
Functional and integrative practices have unique chances to use bulk SMS. You run seasonal programs, sell supplements, and host educational events. Each of these becomes a revenue driver when the right message reaches the right patients at the right time.
Healthcare runs on seasons. Fall brings flu shots. Winter brings vitamin D concerns. Spring brings detox programs. Summer brings weight loss goals.
Each season offers a chance to reach out and fill your schedule. The challenge is getting the word out before the moment passes.
Email struggles here. By the time half your patients see your flu shot announcement, peak season may be over. Phone calls take too many staff hours. Social media reaches only the patients who follow you and happen to see the post.
Broadcast SMS cuts through all of this. You write one message about your flu shot clinic. You send it to all active patients in one click. Within hours, your schedule fills.
Here is an example:
Your practice serves 1,000 active patients. You send a text about flu shots now being available. Even if only 10% book an appointment, that is 100 flu shot visits. At $40 per shot, you just added $4,000 in revenue from one text.
The same logic applies to other seasonal offers. Vitamin D testing in January. Allergy support in March. Weight loss programs in May. Each campaign can generate dozens of bookings.
To automate healthcare alerts like these, you can schedule messages ahead of time. Set up your fall flu text in August. It goes out on your chosen date without extra work.
Most integrative practices run a dispensary. You stock supplements, herbs, and health products that support your treatment plans. Many practices use online platforms like Fullscript that integrate with their clinic.
The problem is getting patients to buy. They know you recommend certain products, but they forget. They do not check your online store on their own.
Bulk medical SMS for integrative care solves this. When you add a new product, you send a text. When you run a sale, you send a text. When seasonal needs arise, you send a text.
Example: You stock a new magnesium formula designed for sleep support. You text all patients in your sleep and stress protocol group. The message includes a direct link to the product page.
Patients see the message. They click. They buy. One text turns into dozens of sales without your staff lifting a phone or stuffing an envelope.
Flash sales work even better. You decide to run a 20% off weekend sale on immune support products. Friday morning, you send a broadcast. By Sunday night, you have cleared inventory and added revenue you would not have seen otherwise.
Direct SMS links to your online store turn a text into a transaction. This is functional medicine practice marketing at its simplest and most effective.
Education drives integrative and functional medicine. Your patients chose you because you teach, not just treat. Many practices host webinars, workshops, group visits, and Q&A sessions.
Getting people to show up is the hard part. You post the event on your website. You email your list. You share on social media. Still, attendance falls short.
Broadcast messaging changes this. A text reminder lands on every patient's phone. They see it right away. They click the link to register or join.
Here is an example:
You plan a live webinar on gut health basics. You want to educate current patients and attract new ones by letting attendees bring a friend.
One week before, you send a save-the-date text to all patients tagged with gut-related concerns. Two days before, you send a reminder with the link to join. The morning of the event, you send a final nudge.
This three-touch sequence keeps the event top of mind. Attendance doubles compared to email-only promotion.
Group coaching sessions follow the same pattern. You run an eight-week program on stress and adrenal health. Spots are limited. You text your relevant patient group when enrollment opens. Spots fill fast.
Patient town halls build community trust. You host a monthly open forum where patients can ask questions. A simple broadcast the day before boosts turnout. Patients feel connected to your practice.
Revenue from one text campaign is nice. But the bigger win is what happens over time. Patients who engage with your broadcasts feel closer to your practice.
They see you as a resource, not just a clinic they visit twice a year. This loyalty leads to longer retention, more referrals, and higher lifetime value.
Think about a patient who received your flu shot text, your vitamin D reminder, and your webinar invite over six months. Each message reinforced your expertise and care. When they need a new provider recommendation for a friend, your name comes up first.
This is how broadcast messaging builds community. It turns a scattered patient list into an engaged group that trusts you, buys from you, and stays with you for years.
Keep messages short. Texts should be under 160 characters when possible. Get to the point fast.
Include a clear action: Book now. Click here. Reply YES. Tell patients exactly what you want them to do.
Time messages well. Mid-morning and early afternoon work best. Avoid late nights or early mornings.
Do not over-send. One to four broadcasts per month is a healthy range for most practices. More than that, and patients start to tune out.
Track results. Note how many patients respond to each campaign. Adjust your approach based on what works.
With these habits, your Cerbo practice will see steady gains from every broadcast you send.
Functional and integrative medicine thrives on relationships. Your patients chose you for your knowledge, your care, and your approach. They want to hear from you.
But modern life is noisy. Inboxes overflow. Portals get ignored. Social feeds scroll past in seconds.
Text messages cut through. They land on the one device your patients check constantly. They get read almost every time.
Broadcast messaging for Cerbo through Curogram gives you direct access to your patient community. You can share urgent news, helpful tips, and timely offers without adding staff hours or sending hundreds of emails.
One text can fill a canceled slot, launch a product, or pack a webinar. Over time, these small wins compound into real growth for your practice.
The practices that thrive in the years ahead will be the ones that master this channel. They will build engaged communities that trust them, listen to them, and take action when it matters.
Your patients already carry the answer in their pockets. It is time to start using it.
How Curogram Simplifies Broadcast Messaging for Your Team
Curogram makes broadcast messaging for Cerbo simple, fast, and safe. The platform connects directly to MD-HQ, so your patient list stays current without manual work.
The setup takes minutes. Curogram syncs with Cerbo right away. You do not need IT help or weeks of onboarding. Your team can start sending broadcasts the same day.
The interface feels like texting. Your front desk staff already knows how to text. Curogram uses that same simple format. Training takes about ten minutes. No steep learning curve.
Curogram handles compliance for you. HIPAA rules, TCPA opt-out management, and secure message storage all happen in the background. You focus on your message while Curogram handles the legal stuff.
You get more than broadcast. Curogram includes two-way patient texting, appointment reminders, review requests, digital forms, and text-to-pay. This means one platform covers all your patient communication needs.
When a broadcast generates replies, your team can respond through the same dashboard. A patient sees your flu shot text, replies with a question, and your staff answers in seconds. No switching apps. No lost messages.
Practices using Curogram report phone call drops of up to 50%. Staff spend less time on hold and more time on care. Patients get faster answers and feel more connected.
For Cerbo practices focused on community, education, and growth, Curogram is the missing link. It turns your patient list into an engaged audience ready to act on your guidance.
Broadcast messaging for Cerbo changes how your practice reaches patients. It moves you from passive emails and forgotten portals to direct, instant contact.
SMS open rates sit near 98%. Most emails never get seen. When you have urgent news or a time-sensitive offer, texting wins every time.
For integrative and functional medicine clinics, this matters more than most. Your model depends on patient education and ongoing engagement. You run seasonal programs, sell supplements, and host events. Every one of these grows faster with broadcast SMS.
Curogram makes it easy. The platform syncs with MD-HQ, so your patient data flows in without extra work. You can target groups by condition, program, or visit history. You can fill canceled slots in minutes by texting your waitlist.
One click sends a message to hundreds of patients. One afternoon fills your flu shot schedule for the week. One text drives traffic to your online dispensary. Small actions lead to big results.
You also stay compliant the whole way. Curogram follows HIPAA rules and manages opt-outs for you. Your team focuses on the message while the platform handles the rest.
The practices that grow in the next few years will be the ones that master patient outreach. They will use every tool available to stay connected with their community. Broadcast messaging is one of the most powerful tools you can add.
If you want to see what this looks like for your Cerbo practice, take the next step. A short demo will show you exactly how Curogram works and how fast you can get started.
Schedule a quick demo today to see how broadcast messaging for Cerbo can transform your practice outreach and help you build a more engaged, healthier patient community.
Build a more engaged, healthier patient community. Schedule a demo today to see how broadcast messaging for Cerbo can transform your practice outreach.
Jo Galvez : Jan 13, 2026 8:00:00 PM
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