Your Dolphin recall list has 400 dormant patients. You sent a retainer check reminder last Tuesday. A few new visits showed up on the schedule by Friday. But how many people actually responded?
Which dormant patients need a follow-up text? Which message worked best? Which segment had the highest reconversion rate? Without a dashboard, you cannot answer any of these — and that blind spot costs real revenue.
Dolphin stores patient data well. It does not track recall campaign performance or show broadcast results in real time. Your treatment coordinator is left guessing each quarter. That means wasted effort and missed bookings.
Curogram's Recall Campaign Dashboard fills this gap. It gives Dolphin ortho practices full visibility into every broadcast — from send, to reply, to booked chair. Treatment coordinators see dormant patient tracking and reconversion data by segment, campaign type, and date range.
One practice hit a 35% reconversion rate on a single recall campaign, based on our internal data. That same effort brought 1,240 patients back from recall messages alone. The dashboard showed which groups responded best. It also flagged non-responders for a second, targeted touch that added more bookings.
That one change turned recall from guesswork into a repeatable strategy. The same list produced more booked visits each quarter. Reconversion rates climbed as the data got richer and the segments got tighter.
This guide covers what the dashboard tracks and how follow-up campaigns work. It shows why segment data can turn a 20% response into 40%. You will also see how multi-location Dolphin groups compare each office side by side.
Turn your dormant list into a measured source of new bookings. No Weave bundle or stack of extra tools needed. Your ortho team gets clarity. Your chair count grows.
Most Dolphin ortho recall campaigns go out like this. The treatment coordinator pulls a list of 400 overdue retainer check patients from Dolphin. She sends a text blast, makes a few calls, or mails postcards. Then the office waits and hopes a few show up.
That setup is a blind broadcast. Effort goes out. Some visits come back. But no data links cause and effect.
Your team has zero view of recall campaign performance or broadcast results. How many texts delivered? How many patients opened the message? How many meant to reply but forgot by lunch?
Without those answers, each recall is a guess. You run the next campaign the same way. You hope for slightly better numbers. When they land about the same, the team blames the list, not the process.
Here is what it looks like in real numbers. Your practice sends a quarterly retainer check campaign to 400 dormant patients. Seven book that week — you celebrate the wins. But the other 393 are a total mystery.
The most valuable moment in any recall campaign is the second touch. A dormant patient who got your text but did not reply is not gone. Maybe she was busy. Maybe she meant to call Monday and just forgot.
Without a system that flags non-responders, those patients drift right back into dormancy. The first message reached them. The follow-up that would have booked them never went out.
Why? Because no one on the team knew who needed a second touch. There was no list, no dashboard, and no automated way to pull "patients who got the retainer check text but did not reply in 7 days."
A second, differently worded text sent 5 to 7 days later often books an extra 10 to 15% of non-responders. On a 400-patient list, that is 40 to 60 more bookings. Gone, because there was no tracking in place.
Not all recall campaigns perform the same way. Retainer check reminders might book at 40%. General reactivation messages might book at 20%. A smile-check reminder could land somewhere in the middle.
Timing shifts the numbers too. A Tuesday morning send often beats a Friday afternoon send. Patients dormant for 6 months can book at twice the rate of patients dormant for 24 months.
Here is how segment-level reconversion typically spreads out:
|
Dormant Period |
Retainer Check Reminder |
General Reactivation |
|
6–9 months |
~45% |
~28% |
|
12–18 months |
~30% |
~18% |
|
18–24 months |
~22% |
~12% |
Illustrative ranges based on common ortho recall patterns.
Without segment-level data in a recall dashboard, your Dolphin practice uses one approach for every patient. You send the same text to the 6-month dormant crowd and the 24-month dormant crowd. You miss the tweaks that turn a 25% campaign into a 45% one. That gap is your reconversion rate walking out the door.
"We texted 400 dormant patients last quarter. I know a few scheduled, but I cannot tell you who responded. I cannot tell you who to follow up with. I am running the next campaign the same way and hoping for better results."
That is the story in most Dolphin ortho offices today. The problem is not effort. The problem is no visibility into recall broadcast performance. You have no way to turn last quarter's campaign into a smarter next quarter.
Curogram's Recall Campaign Dashboard sits on top of your Dolphin patient data. It gives treatment coordinators one clean view of every recall broadcast. You see delivery, replies, and booked chairs in real time — without leaving the screen.
From the second you hit send, the dashboard tracks five core numbers:
Each metric breaks down by patient segment, campaign type, and time period. You can filter to just retainer check campaigns. You can group by dormant period. You can compare last Tuesday's send to the one from March.
That means Monday morning opens with clarity. Your treatment coordinator knows exactly what last week's campaign produced. No spreadsheet stitching. No phone-log digging. Just real-time recall dashboard numbers.
The Campaign Comparison view lets you stack broadcasts against each other. Ask questions like:
The answers show up in plain numbers. If retainer check reminders book at 40% and general reactivation messages book at 20%, your next broadcast leans hard on retainer checks. If patients dormant 6 to 9 months book three times faster than patients dormant 18+ months, your follow-up plan adjusts for each group.
Over time, this comparison turns every past campaign into training data. The next broadcast gets built on what actually worked — not on what the team hopes will work.
The dashboard flags every non-responder from every recall campaign. One click sends a follow-up broadcast to that same list with a new message.
Maybe the first text was short and formal. The follow-up can be warmer or lead with a specific day and time. Maybe the first message led with the clinical need. The follow-up can lead with convenience, like "We have two slots Thursday for a quick retainer check."
Follow-up campaigns often book another 10 to 15% of non-responders. On a list of 260 non-responders, that is 26 to 39 more booked chairs — patients who would have stayed dormant without that second touch.
You can also set the follow-up delay. Send 3 days later, 7 days later, or 14 days later based on what fits your team's workflow.
If your practice runs multiple Dolphin offices, the dashboard shows each location side by side. Which office had the highest reconversion rate last quarter? Which one has the largest dormant pool to work? Where should the regional manager focus next quarter's push?
A single table answers these questions in seconds. Office A hit 38% reconversion on its retainer check campaign. Office B hit 24% with the same message. The data tells regional managers exactly where the opportunity lives.
Numbers are normalized by list size, so a 3,000-patient office and a 900-patient office can be compared fairly. Practice owners get the same view with no extra clicks.
The whole dashboard works inside a HIPAA-compliant environment, so PHI stays protected. Your Dolphin patient data drives the segments. Curogram tracks what happens when you activate them.
With a dashboard in place, recall stops being a quarterly guess and starts being a repeatable system. The numbers climb. The dormant list shrinks. Here is what that shift looks like in practice.
One multi-location Dolphin practice hit a 35% reconversion rate on its recall campaigns, based on our internal data. That same effort brought 1,240 patients back from recall messages alone.
Before the dashboard, they ran quarterly text blasts and hoped. After the dashboard, they could see exactly which patients came back and which segments fueled the growth.
Full visibility unlocks two things. First, the team can point to real numbers when the owner asks, "Did that recall campaign work?" Second, the next campaign gets built on evidence, not hope.
The reconversion number is not a one-time win either. Each quarter gets sharper because the prior quarter's data informs the new one. Better targeting. Better timing. Better messaging.
Before the dashboard, recall was a task. Pull the list, send the blast, move on.
After the dashboard, recall becomes a strategy. Which segment booked best? Which message template got the highest reply rate? Which send day worked? Which non-responders deserve a second touch this week?
The treatment coordinator stops asking, "Did anyone respond?" She starts asking, "Which 30 non-responders get the follow-up, and what should that message say?"
That shift is the real win. The data does not replace the human. It gives the human better questions to answer.
Picture your treatment coordinator opening the Recall Campaign Dashboard on a Monday. Here is what she sees from last quarter's retainer check campaign:
|
Metric |
Number |
|
Patients contacted |
380 |
|
Messages delivered |
372 |
|
Patients who replied |
198 |
|
Appointments scheduled |
133 |
|
Reconversion rate |
35% |
|
Non-responders |
247 |
She clicks into the segment view. Patients dormant 6 to 9 months booked at 48%. Patients dormant 12 to 18 months booked at 32%. Patients dormant 18+ months booked at 22%.
Then she clicks Send Follow-Up. A second, reworded retainer check reminder goes out to all 247 non-responders. This time the message leads with a specific offer: "We have two openings this Thursday for a quick retainer check — reply YES to grab one."
By Thursday afternoon, 31 more patients have booked. That is an extra 12% conversion from non-responders. The original campaign plus the follow-up now totals 164 booked visits from a single 380-patient list. The practice math works out to about 43% total reconversion.
She notes two takeaways for next quarter. First, the 6-to-9-month segment is gold — it deserves its own campaign with a warmer, more personal message. Second, the 18+ month segment needs a different angle. Maybe a check-in rather than a retainer pitch.
None of this was possible before the dashboard. The list was just a list. Now the list is a source of quarterly insight.
Here is the compounding effect in plain terms. Quarter one, the practice runs a basic retainer check broadcast and sees what works. Quarter two, they segment the list and adjust the message for each group. Reconversion climbs from, say, 28% to 35%.
Quarter three, they add the follow-up broadcast to every campaign. Reconversion climbs toward 43%. Quarter four, they start testing message templates against each other. Reconversion keeps climbing.
Small compounding gains matter. On a dormant list of 400 patients, moving from 28% to 48% is an extra 80 booked visits per quarter. That is 320 extra visits per year from the same starting list.
The dormant list also shrinks quarter by quarter. Patients come back. Some enter active treatment again. Others get flagged as "do not recall" and removed from the list. What remains is more focused — and the team knows which segments to treat differently.
|
Before the Dashboard |
After the Dashboard |
|
Recall runs as a quarterly task |
Recall runs as a measured strategy |
|
No visibility after send |
Real-time delivery, reply, and booking data |
|
No follow-up on non-responders |
One-click follow-up books 10 to 15% more |
|
One message for all patients |
Segment-specific messaging by dormant period |
|
No location comparison |
Multi-location performance side by side |
How Curogram Turns Your Dolphin List Into a Self-Improving Recall Engine
Curogram connects to your Dolphin data so your recall list is always current. Patients who finished active treatment move into the dormant pool on schedule. Patients who recently booked drop out of the recall queue. Your treatment coordinator never has to clean the list manually.
From there, Curogram tracks every recall broadcast automatically. Each send gets a scorecard: delivery rate, reply rate, scheduled rate, and non-responder count. Each scorecard is tagged with the campaign type (retainer check, general reactivation, smile check), the dormant segment, and the send time.
Over a few quarters, the dashboard becomes a library of what works. Your team can see that a Tuesday morning retainer check reminder to 6-to-9-month dormant patients converts at 48%. They can see that the same message sent to 18+ month dormant patients converts at 22%. They adjust — and reconversion rises.
Non-responders get flagged for follow-up automatically. One click sends a second, reworded broadcast. Curogram tracks that follow-up campaign with the same depth: delivery, reply, scheduled, and non-responder. Nothing falls through the cracks.
For multi-location ortho groups, the dashboard stacks office performance side by side. Regional managers see which location is under-performing and where to coach. Practice owners see total reactivation results across every office in one view.
And it all happens inside a HIPAA-compliant environment. The texts are standard-SMS compliant for appointment reminders. Anything that needs PHI goes through Curogram's secure portal. Your Dolphin data stays protected end to end.
The result is a recall program that learns every time it runs. Your dormant list shrinks. Your reconversion rate climbs. And your team stops guessing what happens after each broadcast.
Running recall campaigns without tracking results is guessing. You send a broadcast to 400 dormant patients. Some book. Some do not reply. The rest go back to being a name on a list.
Curogram's Recall Campaign Dashboard shows every metric that matters. Delivery rate. Reply rate. Scheduled rate. Non-responder count. By segment, by campaign type, by location, and by send date.
That visibility changes everything. Your treatment coordinator stops asking, "Did it work?" She starts asking, "Which 30 non-responders get the follow-up this week?" That shift is where the reconversion gains live.
Dolphin stores your patient data. Curogram shows what happens when you activate it. Which dormant patients came back. Which retainer check reminder worked best. Which follow-up brought in another 12% of non-responders. Which office needs attention this quarter.
The Weave bundle tries to solve this with a full-platform switch. You do not need that. You need focused tracking that plugs into your existing Dolphin setup and turns each recall broadcast into measured results.
One multi-location Dolphin practice hit 35% reconversion and brought back 1,240 patients through recall messages, based on our internal data. That kind of outcome is not a one-time win. It compounds quarter after quarter as the dashboard teaches your team what works.
Turn your dormant list into booked chairs. Book a demo and see what your recall data has been hiding.