You have narrowed your shortlist. You have watched the demo videos and read the reviews. Then you go looking for a price, and there is nothing there.
That is the experience most practice managers have when researching Luma Health pricing. The platform is sold as a custom-fit solution, so the cost is set after a consultation and a demo. A sales rep reviews your practice size, your patient volume, the features you want, and how complex your EHR connection will be. Only then do you get a number.
There is a real argument for this model. You pay for what your organization actually uses, and the setup can be shaped around your workflows instead of forcing you into a preset tier.
But it comes with a cost of its own: time. You cannot compare Luma Health against two or three other vendors on a spreadsheet. You have to sit through a sales cycle first, and that can stretch for weeks before you learn whether the platform is even in your budget range.
So this guide does the next best thing. It pulls together what is publicly known about the cost of Luma Health, sets it beside Curogram's published pricing, and shows you how to judge which one fits your practice.
Here is how the two models compare at a glance.
| Feature/Aspect | Luma Health Pricing | Curogram Pricing |
|---|---|---|
| Pricing Model | Fully customized, quote-based | Flexible, with a clear starting price and a la carte options |
| Known Cost | Requires a direct quote; some sources suggest a starting point of around $250/month per user | Listed from about $125/month, with most practices in the $200 to $400 range depending on features and size |
| Transparency | Not publicly disclosed | Publicly stated starting price |
| Per-Message Fees | Not disclosed | None |
| Ideal For | Larger practices and hospital systems that want a comprehensive, custom-fitted build | Small to mid-sized practices that want flexibility and room to scale |
One detail in that table does more work than the rest: the word "user."
Luma Health's reported figure is per user, per month. Curogram's is per practice. That difference is small on paper and large on an invoice, and we will run the numbers on it in a moment.
Because there is no price list, it helps to know which levers the sales team is pulling when they build your number.
Four factors carry the most weight:
Now here is why the per-user detail matters so much. Say your front desk and call center team needs five seats. At roughly $250 per user each month, that is $1,250 a month, or $15,000 a year, before add-on modules.
| Team Seats | Luma Health at ~$250/user/month | Curogram at $200 to $400/month (practice-wide) |
|---|---|---|
| 3 seats | ~$750/month ($9,000/year) | $200 to $400/month ($2,400 to $4,800/year) |
| 5 seats | ~$1,250/month ($15,000/year) | $200 to $400/month ($2,400 to $4,800/year) |
| 10 seats | ~$2,500/month ($30,000/year) | $200 to $400/month ($2,400 to $4,800/year) |
These are illustrative estimates built from publicly reported figures, not vendor quotes. But the pattern holds regardless of the exact number. In practice, per-user pricing punishes you for adding the very staff members who benefit most from the tool. Practice-wide pricing does not.
Custom pricing is not automatically bad. It is a genuine fit for some organizations and a genuine obstacle for others.
| Pros | Cons |
|---|---|
| Customization: You only pay for the features and capacity you actually require. | Lack of transparency: Without public pricing, you cannot compare costs to competitors without a formal consultation. |
| Scalability: The platform can be configured for large, multi-location health systems with complex needs. | Potentially higher cost: Custom, comprehensive builds often carry a higher price tag than out-of-the-box platforms. |
| Comprehensive solution: A tailored setup can serve as a true all-in-one patient engagement system. | Lengthy sales process: Consultations and custom quotes stretch out the buying timeline. |
For a hospital system with fifty providers and a dedicated IT team, those pros usually win. For a six-provider clinic where the office manager is also the software buyer, the cons tend to hurt more.
Curogram works the other way around. The starting price is published, so you can size up the investment before you ever speak to sales.
Directory listings put the entry point near $125 per month. Most practices end up between $200 and $400 per month once they choose their features, and there are no per-message charges to make the bill unpredictable.
The structure is modular. You start with a core set of tools, then add capabilities such as text-to-pay or missed call to text as your needs grow. That keeps you from paying for modules you have not turned on yet.
Note: Both Luma Health and Curogram are HIPAA-compliant platforms built to streamline patient communication and improve practice efficiency. The right choice comes down to your specific needs, your budget, and whether you prefer a fully customized build or a flexible, transparent model.
A patient engagement platform is not an expense line. It is a recovery tool, and the only fair way to price it is against the revenue it brings back.
Atlas Medical Center cut its no-show rate from 14.20% to 4.91% in three months using automated appointment reminders.
Run that against a practice booking 400 appointments a month at $150 per visit:
That is close to $66,600 a year in visits that used to vanish from the schedule. For your team, it means the platform pays for itself many times over long before you finish debating the difference between a $250 plan and a $400 one.
Price only matters once you know the two products are doing the same job. On the core patient journey, they largely are.
| Key Features | Luma Health | Curogram |
|---|---|---|
| 2-Way Texting | Yes | Yes |
| Appointment Reminders | Yes | Yes |
| Telemedicine | Yes | Yes |
| Patient Intake Forms | Yes | Yes |
| Reputation Management | Yes | Yes |
| EHR Integration | Yes | Yes (integrates with most EMR/EHR systems) |
Nothing on that list separates the two platforms. If your shortlist came down to core patient communication, this is where the comparison would end and price would decide it.
The gaps show up in the secondary tools, and they point in different directions.
| Other Notable Features | Luma Health | Curogram |
|---|---|---|
| Smart Waitlist | Yes | No |
| Referral Management | Yes | Yes |
| Mass Messaging | Yes | Yes |
| Internal Staff Messaging | Yes | Yes |
| Call Center Support | No | Yes (with Missed Call to Text) |
If you are weighing more than two vendors, it is worth reading a wider comparison of patient communication platforms before you commit.
Luma Health wins on smart waitlist, which matters most when you have enough cancellations and enough demand to fill gaps automatically. Curogram wins on call center support, which matters most when your phones are the bottleneck.
That second point is worth sitting with. Practices using Curogram report phone call volume dropping by as much as 50%, which frees your front desk to handle the work that actually needs a human voice.
For many practices, particularly those that are small to mid-sized, Curogram presents a better value proposition for several reasons:
There is a fourth reason that rarely shows up in comparison charts: speed to value. Curogram's client data shows no-show rates running 53% below the industry average, and one multi-location practice recovered 1,240 patient visits from SMS recall messages alone, with 35% of recipients booking within a month.
Those are the outcomes you are actually buying. The monthly fee is just the price of admission.
Both platforms solve the same underlying problem. The difference is how much work you have to do before you find out what it costs.
Luma Health is a powerful, comprehensive, deeply customized system, and it earns its keep in large healthcare organizations with complex requirements and the staff to manage them. If you have fifty providers and an IT team, a custom build is a reasonable thing to want.
Curogram is built for the other end of the market. Transparent pricing, modular features, and practice-wide billing make it a strong fit for small and mid-sized practices that need to cut no-shows and quiet the phones without a five-figure annual commitment.
Whichever way you lean, do two things before you sign. Ask each vendor for a total three-year cost, including setup, training, and any per-message fees. Then ask what happens to that number when you add three more staff seats.
Want to see what practice-wide pricing looks like against your own numbers? Book a demo with Curogram and walk through your no-show rate, your appointment volume, and your EHR setup with someone who can tell you the cost on the call.
Disclaimer: This comparison is based on publicly available data and user reviews. Pricing and feature details are subject to change.
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